Case Study
Google Ads | E-commerce | Paid Search
Rise for Men Improved Google Ads Performance with RankQ
Rise for Men used a 14-day RankQ pilot to rebuild its Google Ads campaign around buying intent. A product that had never sold on Google generated 10 orders in seven days, with an 82% improvement in CTR and 1.8× ROAS over the pilot.
Brand Quote
"Google had never sold this product for us. In the first week with RankQ, it did."
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Inside This Story
A clearer look at the business context, the objective, the execution, and the outcome.
This case study walks through how Rise for Men used RankQ to sharpen strategy, improve execution clarity, and translate search opportunity into measurable business impact.
Business Context
Rise for Men used a 14-day RankQ pilot to rebuild its Google Ads campaign around buying intent. A product that had never sold on Google generated 10 orders in seven days, with an 82% improvement in CTR and 1.8× ROAS over the pilot.
Primary Objective
As Google became an important sales channel, the team wanted to find out whether one of its core products could sell on search. They strongly believed in the product and promoted it every day on Meta and Google. Meta gave a trickle of sales; Google gave nothing, and the team started to think the product did not work on search.
RankQ's Role
The campaign was rebuilt around transactional and commercial search intent, focusing on the searches people make when they are ready to buy.
Performance Outcome
By day seven, the product that had never made a sale on Google had generated 10 orders. The Rise team called, and was asked to continue for the full 14-day pilot.
Brand Story
About Rise for Men
Rise is a men's grooming and skincare brand that makes quick-fix products for everyday grooming problems, from grey beards and patchy beard growth to skin tone and daily face care. Built around what Indian men actually deal with, the range is designed to be easy to use and quick to apply.
As Google became an important sales channel, the team wanted to find out whether one of its core products could sell on search. They strongly believed in the product and promoted it every day on Meta and Google. Meta gave a trickle of sales; Google gave nothing, and the team started to think the product did not work on search.
The Challenge
Challenge
The product was not the problem. Men were searching for answers to real grooming problems, but the campaign was reaching people who were only browsing, rather than looking to buy. Clicks came in, but sales did not.
The team wanted to:
Find out whether the product could sell on Google at all.
Reach buyers, not browsers.
Do it without increasing the budget.
The Approach
Solution
Rise ran a 14-day pilot with RankQ. The team was asked to cut its daily budget rather than raise it.
The campaign was rebuilt around transactional and commercial search intent, focusing on the searches people make when they are ready to buy.
RankQ found 30 optimized keywords built around transactional and commercial intent.
The campaign was rebuilt around these high-CTR queries, with a simple setup and standard operating procedures the team could follow without guesswork.
The scope stayed focused on top-of-the-funnel search ads, with no retargeting or extra channels.
Performance Impact
Results
By day seven, the product that had never made a sale on Google had generated 10 orders. The Rise team called, and was asked to continue for the full 14-day pilot.
At the end of the pilot:
CTR improved by 82% compared with earlier campaigns.
The pilot achieved 1.8× ROAS, generating revenue from a product that had previously earned nothing on Google.
The team gained a search playbook it could repeat.
82%
Improvement in Click-Through Rate
0 → 10
Orders in the First 7 Days on Google
1.8×
ROAS Over the 14-Day Pilot
The Outcome
Conclusion
The product, store, and platform stayed the same. The change was in the searches the campaign targeted.
By focusing on queries with buying intent, Rise turned a product with no previous Google sales into a source of revenue and gained a repeatable approach to paid search.
Quick Facts
Company
Rise for Men
Industry
Men's Grooming & Skincare
Business Model
D2C
Pilot Duration
14-day pilot
Region
India
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